Salon booking software in Poland 2026: Booksy vs Fresha vs Versum vs ManicBot

Choosing a booking system for a nail or beauty salon in Poland in 2026 comes down to one question most comparison articles skip: do you need discovery — new clients finding you — or conversion — handling the messages you already get? Booksy, Fresha, Versum and ManicBot are not really the same product, and ranking them on a single "best" list hides what actually matters. Here is an honest side-by-side, including where each one genuinely wins.

Comparison table

Booksy — the marketplace leader

Booksy is the de-facto standard in Poland: 300k+ professionals and a marketplace where clients actively search for a salon. That is its real strength, and no honest comparison should pretend otherwise. If you have no admin, no existing client base and you need a flow of new clients, Booksy's marketplace is the single fastest way to be discovered.

The cost lives in two places. The subscription starts around 145 PLN/month and scales with staff. Separately, "Boost" — the marketplace promotion — charges roughly a 30% fee on each new client it brings you, a one-time cut per client, not a tax on your regulars. Boost is optional, but it is exactly the mechanism that makes Booksy a discovery engine. The trade-off: clients book inside the Booksy app, not in your own Instagram or WhatsApp, so the relationship is partly Booksy's.

Fresha — the global all-rounder

Fresha advertises a free base plan and bundles payments, POS and staff management. It is a strong choice for an established salon that wants one all-in-one tool with built-in card payments. The catch is the same marketplace economics — roughly a 20% fee on new clients it sources, plus per-message SMS and WhatsApp costs — so the "free" sticker is rarely the real bill once you grow.

Versum — the established Polish CRM

Versum is a mature Polish product with deep CRM, reporting and inventory — built for salons that already have a full book and several chairs. Since its 2020 acquisition by Booksy, its roadmap sits with Booksy, and it leans on SMS plus online forms rather than conversational messaging. Pricing is demo-only. If you run a larger salon and live in reports and stock control, Versum is built for you.

ManicBot — conversion from Instagram and Telegram

ManicBot is deliberately not a marketplace, so be clear about what it does and does not do: it will not hand you a stream of strangers searching for a salon. What it does is convert the inbound you already get. Polish clients message salons on Instagram and WhatsApp. ManicBot answers on Instagram, Telegram and your website chat — 24/7, in Polish, Russian, Ukrainian and English — books the appointment, syncs Google Calendar two ways, and chases no-shows with reminders and an optional deposit. Pricing is a flat 45–90 PLN/month with 0% commission, forever. For a solo master or a small team whose leads come from Instagram, that is the gap Booksy doesn't fill.

Which should you choose

Honestly? For many salons it is not either/or:

• Solo or 1–3 masters, leads from Instagram/Telegram → ManicBot. You are drowning in DMs, not short of discovery.
• No client base yet, need new faces, no admin → Booksy. Pay for discovery while you build a book.
• Established, multi-chair, deep CRM and stock → Versum (or Booksy).
• Want all-in-one with card payments → Fresha.

And the combination most owners miss: keep Booksy for discovery if it brings you clients, and add ManicBot to convert your Instagram and Telegram inbound at 0% commission. Run both for 30–60 days and measure where bookings actually come from before switching anything off. The booking calendar is a commodity; the channel your clients message in, and who answers at midnight, is what moves revenue.